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American psychologist walter dill scott identify about advertising characteristics and their effects on people’s purchasing behaviors that a salesperson's characteristics significantly influence whether items sell.
One of the first psychologists to apply psychology to advertising, management and personnel selection was Scott. In 1903 Scott published two of his books namely: The Theory of Advertising and Psychology of Advertising.
The focal point of all this study was what is now known as industrial psychology. Later in the years, the field of organizational psychology developed as an experimental science.
Instead of developing a common theory of psychology, he focused on studying the application of psychology to business, particularly its relationship to advertising and management. He also recommended the use of illustrations in advertising. Illustrations should grab the reader's attention, be self-explanatory and relevant. This allows readers to read the ad description.
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