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A firm in perfect competition may choose to be open on mondays, typically the slowest day of the week, when their revenues do not seem to be sufficient to warrant doing so because they only have to recover variable costs and to attract price taker.
Many firms don't make money during certain times of the day or week. When you include fixed costs such as the lease for your businesses. What the revenue often does, covers your variable costs. For example, a restaurant may not be making enough to cover its rent but it is making enough to pay for ingredients and labor.
It’s usually because there’s a lot of new information being released that’s pushing the prices up. If you’re not prepared for the new information, you might not be able to sell your product or service in the perfect competition market.
In perfect competition, A firm wants to attract a price taker. Individuals or firms who must take the market price as given are called price takers. A consumer or firm that takes the market price as given has no ability to influence that price. The price is determined by demand and supply in the market—not by individual buyers or sellers. In a perfectly competitive market, each firm and each consumer is a price taker.
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