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Companies create separate marketing plans for their product lines because
it is easier for the company to keep track of products if the marketer generates different plans
customers buy from different product lines for different reasons and pay different prices
customers enjoy receiving a variety of promotions from the companies they buy from
O there is little overlap in the customer base of people buying from different product lines

Sagot :

Tundexi

Most companies create separate marketing plans for their product lines because customers buy from different product lines for different reasons and pay different prices.

What is a separate marketing plans?

These refers to the varieties of distinct marketing plan that an organization used in planning how to outreach to target a specific market.

Hence, majority of companies maintains a separate marketing plans for their product lines because customers buy from different product lines for different reasons and pay different prices.

Therefore, the Option B is correct.

Read more about marketing plans

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