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Sagot :
1- The research objectives · 2- The research questions · 3- Literature review and relevant secondary data · 4- A description of the secondary data
5-Planning the Sample6- Data Collection7-Data Processing and Analysis:
The main purpose of marketing research is to improve the quality of decisions made by marketing managers. Get relevant data and information to reduce business risk.
Marketing Objectives are the results a brand wants to achieve from its marketing efforts. They need to be measurable (and realistic) so that you can strategically and intentionally plan your efforts.
Product surveys provide information about the products and specific services you need. This helps in many ways to understand the customer's exact requirements and ensures that the product development by the organization is fully satisfied by the customer's exact requirements.
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