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4. summarize harley-davidson motorcycle division’s marketing mix. are all of the elements consistent with the overall marketing strategy?

Sagot :

Harley Davidson is looked at as the most successful company in the motorcycle market. As it is the company is a brand worldwide and does not need any introduction or extra efforts to pull the customers towards their products. However, the company tries to maintain its marketing mix to promote and strengthen its brand. The marketing mix (4P’s) used by Harley Davidson are as follows;

  1. Product: Harley Davidson deals in a limited number of products which are; motorcycles, engines, parts & accessories, and customized merchandise.
  2. Place: Harley Davidson has Authorized Dealers, rental dealers, and an online store for selling motorcycles and renting them.
  3. Promotion: The promotion of Harley Davidson motorcycles have the following strategies i.e. personal selling, advertisements, offers, etc.
  4. Pricing: The pricing of the motorcycles is generally more expensive than other bikes and they price their motorcycles based on the quality they supply and do not rely on competitive pricing.

The correct spelling for this word is worldwide. It functions as both an adjective and an adverb, meaning "to extend or reach the whole world." Worldwide is a closed compound word. H. There is no space or hyphen between "world" and "wide".

Relating to or including the entire globe. World wide. The definition of global refers to the whole or inclusive world as a whole. A global example is the state of the air on Earth. A global example is a project in which all schools in the state participate.

Learn more about  worldwide here

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