________ appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate the brand favorably on the basis of the key benefits it provides.

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04-08-2022
Business

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________ appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate the brand favorably on the basis of the key benefits it provides.

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Tutorconsortium361 Tutorconsortium361 · Answer 1 · 2022-08-09T01:16:41-04:00

Informational Appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate the brand favorably on the basis of the key benefits it provides.

What is Informational Appeals ?

It allows you to showcase the product's qualities and the benefits that a buyer will gain when using the goods. It is an effective method of persuading them that your product is something they truly require and can use. Con: Informative advertisements can be boring.

Aristotle proposed three types of argumentation arguments: logical, ethical, and emotional appeals.

Ebooks, "How-to" videos, blogs, and brochures are all examples of informational marketing because they provide a detailed description of a service or product and what makes it unique in the business.

To know more about Informational Appeals follow the link:

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What is Informational Appeals ?

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