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The experimental paradigm that has been used to demonstrate that cognitive dissonance processes are driven by a negative, affective state of tension is misattribution of arousal.
The term "misattribution of arousal" refers to an incorrect understanding of what arouses someone. In this occurrence, the person feels that the physiological arousal they experienced during the initial event is the result of a different, unrelated event. Furthermore, physical indicators of fear or anxiety in one environment may be misinterpreted as attraction in another.
Due to the well-known study conducted by two academics, Donald Dutton and Arthur Aron, in 1974, which showed the misattribution of arousal effect on emotions of attraction, misattribution of arousal is frequently referred to as the suspense bridge effect.
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