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A unified profile in sales force made it possible for the sales rep and service agent to provide a personalized experience to Sandra when they talked with her.
A unified person consists of data from various sources that are linked using identity resolution matches and matching rules. If the same data is available in multiple places, profiles are linked according to defined rules.
Customer Data Platform unified profiles combine data from these sources into a solo profile based on the user identification ID resolution rules in the rule set. However, to create these unified individual profiles, the data must be assigned correctly.
A unified profile aligns sales, marketing, and support teams across all channels by sharing a 360-degree view of the customer, all departments agree and suitable information is shared seamlessly. In short, a unified customer profile view eliminates silos and data fragmentation.
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