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The major use of the matrix as a tool in international location strategy is to indicate the relative placement of countries in terms of attributes.
A crucial component of a company's success is being in the ideal location. Location frequently affects a company's bottom line and overall profitability. A location strategy is a plan for finding the best site for a business by determining the needs and goals of the organisation and looking for locations with amenities that meet these needs and goals. This typically means that the company will work to maximise opportunities while lowering costs and risks.
A matrix structure combines two or more distinct organisational structure types. It is a way to build up the company's structure so that reporting linkages are established as a grid or matrix rather than in the conventional hierarchy.
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