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Sagot :
Starbucks' strategy of "To reach to huge developing market" is the main advantage of entering new markets like japan and china via a joint venture.
Starbucks is one of the largest coffee chains in the World. The company has a unique style and atmosphere in their coffee houses. They chose China because it is the world’s most populous country with over 1.3 billion people live there and second-largest country by land area and Japan as one of the fastest developing market where due to globalisation, the footfalls of foreigners was pretty high.
Company’s managers were aware that Chinese and Japanese Gross Domestic Product (GDP) continuously grew on rhobust rate on an average and a GDP per capita was also getting competitively higher in comparison to european nations. All these factors led to rising income of middle class. That was undoubted advantage for entering Chinese and Japnese market for Starbucks.
To learn more about Starbucks' strategy here
https://brainly.com/question/28178992
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