Market competition leads to productive efficiency which ensures that goods are produced at the lowest possible costs.
Market competition leads to productive efficiency which ensures that firms produce at the lowest possible cost per unit. Suppose when a new product comes in the market, it is often expensive. However with the passage of time, many producers develop the skills to produce the same product.
So, with the increase in competition, market achieves production efficiency and price of that product decreases, thereby making it affordable for many people to purchase.
Hence, in market competition prices reflect consumers preferences and firms are motivated by profit.
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