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Sagot :
For Polaroid, the addition of the 3D pen to the U.S. market would be viewed as a market development strategy on product-market matrix.
What is a product-market matrix?
This refers to a business map that helps the Product Managers to map the strategic market growth of their products. This Matrix was named after Igor Ansoff, who was a a mathematician and business manager who published an essay outlining the matrix in the Harvard Business Review in 1957.
The 4 strategies of Ansoff Matrix (product-market matrix) includes:
- market penetration
- market development
- product development
- diversification.
In conclusion, the addition of the 3D pen to the U.S. market would be viewed as a market development strategy on product-market matrix.
Read more about product-market
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