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Scenario analysis and action programme development, are the steps in the marketing planning process that best corresponds to the articulation of a 10% increase in sales.
The marketing planning process is a methodical strategy for achieving marketing objectives. The marketing planning process includes the following steps: scenario analysis, goal-setting, strategy formulation, action programme development, implementation, control, review, and assessment. All of the managerial tasks of the company are coordinated with the aid of the marketing planning process. In order to accomplish the general aims and goals of the company, Scenario analysis and action programme development makes the most important stand in sales increase and further development. The technique of calculating the expected value of a portfolio following a specific change in the values of important elements is known as scenario analysis. In this way, businesses with popular demand can test both likely possibilities and unusual worst-case occurrences may be examined.
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