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germany’s beiersdorf owns the global skin and body care brand nivea. wanting to learn more about the body care needs of customers in the united states, nivea conducted a market research study.

Sagot :

Strategic market planning is a process that helps companies study market conditions and achieve desired goals.

This includes market analysis techniques such as PEST analysis, SWOT analysis, and the 4Ps of marketing.

in that case, you ought to examine your marketplace strategy technique and placed certain items in their right area as shown below.

  • clients: Nivea located that his 24% of fellows do not use bars, and that number is growing. therefore, Nivea managers need to adopt strategies that meet purchaser expectations.
  • consequently, within the advertising approach process planning model, the No soap Bar element belongs to her purchaser. competitors: Nivea competes without delay with some other category chief, Ax. of this brand  
  • promoting: advertising refers to bringing a product to the attention of each modern and potential clients. that is a technique of informing target customers approximately the features, packages, and blessings of a product via advertising, sales merchandising, direct marketing, and different methods. ESPN is a men's magazine, so it is able to efficiently distribute product understanding to a huge target audience.

ESPN is therefore a part of the merchandising class in the advertising strategy technique planning version.

  • target marketplace: considering that this is a product for men's body wash, the class of guys is the target marketplace in this instance. ladies cared for their our bodies and skin with professional products.

Learn more about target market here :

https://brainly.com/question/13363009

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