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when selling a product, the collection of buyer-specific benefits that a seller offers to a buyer is known as

Sagot :

Customer value proposition refers to the assortment of buyer-specific benefits that a seller provides to a buyer when selling a product.

More about the Customer value proposition:

A customer value proposition (CVP) in marketing is the total of the advantages a vendor guarantees a customer will receive in exchange for the related payment (or other value-transfer).

A company can create value in their product or service while marketing to potential customers by using a customer value proposition. This is frequently determined by totaling the benefits that vendors offer to their customers.

Similar to the USP, this is a succinct claim intended to persuade buyers that a specific good or service will be more valuable or better able to address their issue than those offered by competitors.

Learn more about the Customer value proposition:

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