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Fascinating fez, a 125-year-old hat and cap manufacturer, markets very high-quality stylish headwear, many of which cost more than $1,000 each, to fashionistas globally, always maintaining its reputation of superior value in its narrow market. Fascinating fez is using a cost-focus strategy.

Sagot :

False; In the given case Fascinating Fez is not using a cost-focus strategy.

More about cost-focus strategy:

When a company attempts to attract potential customers solely through pricing, this is known as a cost focus strategy. Employers of this tactic strive to undercut competitors' prices while providing the lowest possible market value for their products.

Companies that use this strategy frequently focus on a specific market segment. Because of this, Monster, a small business that catered to a certain market segment, serves as a noteworthy example of a cost focus strategy. A cost focus strategy also includes focusing on reducing operational costs inside an organisation as much as is practical.

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