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As the product lines involves contributing to the company's strategy by understanding how hr can provide a competitive advantage, this is known as being a strategic partner.
What is a strategic partner?
These are partners involves in the sharing of resources to help all involved succeed. They are usually non-competing businesses and often share both the risks and rewards of the decisions of both companies.
Most time, the ultimate goal of the strategic partnership is to create value for each company by offering information, services and other resources that the other firm either has no access to or could only access through some form of financial exchange.
Therefore, this strategy is known as being a strategic partner.
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