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The answer is true. A customer is an individual or business who purchases goods or services from another entity. All firms fight for customers by aggressively advertising their products, cutting prices to expand their customer bases, or producing distinctive items and experiences that people enjoy.
Some firms closely monitor their customer connections to seek ways to improve service and products in order to better fulfil the needs of their customers products. As a result, many businesses carefully monitor their customer connections in order to solicit feedback on how to improve product lines. Customers are classified in a variety of ways. Customers are typically categorized as either external or internal.
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