When companies provide too few products in a product line, they run the risk of missing important market opportunities.
Product adoption describes the process by which users become aware of a product, understand its value, and start using it. This process is typically broken down into four distinct phases: awareness, interest, evaluation, and conversion.
During the growth phase of the product life cycle, both sales and profits product line peak and begin to decline due to increased competition. During the introduction stage of the product lifecycle, low sales and high selling and advertising costs result in negative or low profits.
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