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Sagot :
While management establishes a firm's mission and objectives, the marketing department supports the goals by helping to provide satisfying products.
A firm's management clearly defines the vision and mission of the firm, Here, the managers of the firm set strategic objectives that are aligned with the company's long-term goals.
Whereas the marketing department, with an effective marketing strategy defines the overall direction and goals for the firm's marketing. Thus, this strategy will articulate how will a firm going to deliver the products or services in ways that will satisfy their customers.
Hence, management of a firm must define and communicate a clear strategy.
To learn more about marketing here:
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