the concept of the availability heuristic is illustrated when you a) choose pepsi because you like the logo better than the coke logo. b) are asked to decide on the winner of a competition, and you arbitrarily choose the person that you think you know better. c) decide that it would be safer to drive rather than fly to your vacation destination, given all of the recent media coverage of plane crashes. d) always ch

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02-09-2022
Social Studies

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the concept of the availability heuristic is illustrated when you a) choose pepsi because you like the logo better than the coke logo. b) are asked to decide on the winner of a competition, and you arbitrarily choose the person that you think you know better. c) decide that it would be safer to drive rather than fly to your vacation destination, given all of the recent media coverage of plane crashes. d) always ch

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smecloudbird17 smecloudbird17 · Answer 1 · 2022-09-07T04:47:42-04:00

C. decide that it would be safer to drive rather than fly to your vacation destination, given all of the recent media coverage of plane crashes.

The concept of the availability heuristic also known as availability bias, is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision.

In other words, The availability heuristic describes our tendency to use information that comes to mind quickly and easily when making decisions about the future.

The availability heuristic can lead to bad decision-making because memories that are easily recalled are frequently insufficient for figuring out how likely things are to happen again in the future. Ultimately, this leaves the decision-maker with low-quality information to form the basis of their decision.

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