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Sagot :
Miguel did not succeed in building his brand.
Because Speed2U, a company owned by Miguel, has an advantage in this situation, they will send the courier for free. But when one of his clients asked him why they should pick Speed2U over other businesses, he omitted to clarify this. Miguel was unable to effectively set his brand apart from competing products on the market. He had the opportunity to gain an advantage over rival businesses at this point, but he was unable to seize it.
What is brand?
A commercial and marketing idea known as a "brand" aids consumers in recognizing a specific organization, item, or person. Because brands are immaterial, you cannot physically touch or see them. As a result, they influence how people view businesses, their goods, or particular persons. Identifying markers are frequently used by brands to build their identities in the marketplace. They give the business or person a significant competitive advantage over rivals in the same industry. In order to protect their brands legally, numerous organizations register trademarks.
To learn more about Brand
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