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which method is being used when market researchers call consumers on the telephone to ask about certain products used in the home?

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Interview is a process.

How do interviews work?

A qualitative research technique known as an interview relies on the collection of data through the use of questions. Two or more persons participate in interviews, one of them is the interviewer who asks the questions.

There are various interview kinds, which are frequently distinguished by their degree of structure. In structured interviews, questions are asked in a prearranged sequence. Semi-structured interviews occur somewhere in between unstructured interviews and free-form interviews.

Market research, social science research, and ethnographic research all frequently involve interviews.

Interviews are a type of data collection used in social research where two or more persons exchange information through a sequence of questions and answers. 

to know more about interview method

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