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tyler's event planning company hired a new marketing assistant who focuses only on long-term organizational goals and objectives, ignoring the functional or operational level aspects of planning. for having a successful marketing planning experience, in which concept should the new assistant be trained?

Sagot :

The new assistant should be trained on the following concept

  • Stay Strategic, but also Stay on top of the Tactical

The process of determining a company's purpose for being, identifying objectives targeted at attaining its full potential, and developing progressively distinct duties to achieve those objectives is known as organisational planning. A proper organisational plan comprises four phases: strategic, tactical, operational, and contingency

Why is planning crucial in a company?

  • Planning, in particular, aids in critically evaluating the aim to determine its viability. By estimating when the business will be able to reach its goal, it helps decision-making and enables for creating a time range. It also specifies how to assess performance in relation to the objectives specified, as well as who will be in charge of doing so..

To learn more about Organizational Planning, Click the links.

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