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Sagot :
This is the example of (B) a market-oriented organization that recognizes that different customers want different benefits.
What is a market-oriented organization?
- A market-oriented organization takes a customer-centered approach, which means that the consumer base's most pressing concerns, immediate needs, and personal preferences must be researched.
- The strategy must be centered on the consumer base's values, culture, and other behavioral characteristics.
- Amazon is an example of a market-driven organization.
- It has consistently added processes and features that clearly address consumer concerns and desires as it has grown and developed.
- Many consumers, particularly city dwellers, are concerned about having packages delivered when they are not at home.
So, in the given situation BCD sportswear company is an example of a market-oriented organization that recognizes that different customers want different benefits.
Therefore, this is the example of (B) a market-oriented organization that recognizes that different customers want different benefits.
Know more about the market-oriented organizations here:
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The complete question is given below:
BCD Sportswear has introduced initiatives to attract millennial shoppers, who typically avoid department stores. These include themed pop-up shops, shop-in-shops featuring new fashion designers, and concept shops.
This is the example of _______.
a. a market-oriented organization targets its products at "everybody"
b. a market-oriented organization recognizes that different customers want different benefits
c. most people are not attracted to an average product marketed to the average customer
d. a sales-oriented organization carefully divides the market into groups of people who are similar
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