A new idea for a Sharpie product could be a digital service present in stores and on websites, where consumers could test the pens and their functionalities, such as colors and textures in a real way.
This idea will improve the creative experience of consumers by innovating the use of pens in the digital environment to offer an experience close to the real one, helping them to choose during the purchase process.
This is a process that requires the alignment of consumer expectations with the products and services offered. To be competitive in the market, companies must offer a value proposition to their potential consumer, through the search for relationship, benefits and innovations in their products.
Therefore, it is essential that products and services are based on total quality, from the previous process, at the moment and after the purchase, so that all stages are aligned with the desires and exceed the consumer's expectations.
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