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The initial plan is a planned strategy. It turned out to be a successful plan in the end. The two are frequently dissimilar because the desired approach may not be effective or because competitors may exert pressure that necessitates shifting the strategy.
The strategy that a company intends to implement is referred to as its intended strategy. An organization's strategic plan often includes a detailed description of its intended strategies. A business plan is a name given to a strategy plan developed for a new firm.
As an individual, you might decide to exercise more than three days per week, or as a business, you might decide to launch one new product each year.
The plan that an organization really employs is known as a realized strategy. A firm's intended strategy, or what it had planned to do, its deliberate strategy, or the aspects of the intended strategy that the firm has continued to pursue over time, and its emergent strategy combine to create its realized strategies (i.e., what the firm did in reaction to unexpected opportunities and challenges).
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