When kraft focused on cost cutting with its older, established brands, leaving them to wither without much investment or modification, kraft decided to Harvest the older products.
In order for the parties concerned to reap—or, harvest—the most possible profits, a harvest strategy is a marketing and business plan that entails a reduction or termination of investments in a product, product line, or line of business. When it is judged that additional investment won't increase product income in the future, a harvest plan is often used toward the conclusion of a product's life cycle.
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