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Sagot :
One rationale for establishing a price skimming objective is that Prestige Pricing lends status to a product or brand by virtue of a price relatively higher than the competition.
Skimming pricing involves setting the expensive price that customers really desiring the product are willing to pay when launching a new product.
Who uses skimming pricing?
Price skimming examples are mostly experienced among tech giants, like Apple, Samsung, Sony, and other companies that discover new technologies that they know are higher in demand
What is meant by skimming price?
a pricing approach in which the manufacturer sets a high launching price to attract buyers with a crave for the product and the resources to buy it, and then gradually decreases the price to attract the next and afterward layers of the market.
Learn more about price skimming :
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