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Sagot :
When an ESPN anchor talks about the NFL draft on Sportscenter rather than cricket, they are agenda setting.
Even in the face of shifting media platforms and a changing culture, the Agenda Setting Theory has remained relevant. Agenda-setting is defined as "the power (of the news media) to shape the weight given to the issues on the public agenda." According to the agenda-setting theory, media organizations influence political discourse by selecting the most crucial issues and emphasizing them in newscasts. It states that the media is the key force responsible for choosing which news stories to prioritize and report on based on public interest.
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