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A favorable attitude toward a single brand, and the consumer's consistent purchase of that brand is referred to as brand ______.

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A favorable attitude toward a single brand, and the consumer's consistent purchase of that brand is referred to as brand loyalty.

What is meant by loyalty?

This is defined as the act and the ability of people to show their faithfulness towards something.

That is they would always put the brand first before any other brand., The consumers of products would have the brand satisfying all of their needs and hence the brand would be their go to for all needs that would be solved by the product.

Hence we can say that a favorable attitude toward a single brand, and the consumer's consistent purchase of that brand is referred to as brand loyalty.

Read more on loyalty here: https://brainly.com/question/10286547

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