During the last stage of the purchase decision process, known as postpurchase behavior, a consumer compares a purchased product with his or her expectations.
This is further explained below.
Generally, Post-buy behavior is a customer's thoughts, feelings, and actions after they have made a purchase of some kind.
When a consumer reaches this stage, they are determining whether or not they are pleased with the product that they have purchased.
The way that customers feel will play a role in determining whether or not they make more purchases from your company.
A decision-making process is a set of stages done by a person to choose the best alternative or course of action to satisfy their requirements.
These steps may vary depending on the kind of decision-making process being used.
In the context of a company, it refers to a series of activities that are carried out by managers inside an organization to establish the route that will be followed by business initiatives and to put certain measures into motion.
In conclusion, Post-buy behavior is the last step of the purchase decision process, during which a customer evaluates a product based on how well it meets his or her needs and fulfills his or her expectations.
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