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Sagot :
Consumer market research employs two research methods: Qualitative and Quantitative.
1. Qualitative Consumer Research
Focus Groups: As the name implies, focus groups are small groups of highly validated subject experts who gather to analyze a product or service.
One-on-one Interview is a more conversational method in which the researcher asks open-ended questions to the respondents in order to collect data.
Text analysis is a qualitative research method in which researchers analyze social life by decoding words and images from available documents.
2.Quantitative consumer research is all about statistics and numbers. A savvy consumer who makes frequent purchases can attest to how consumer-centric businesses have evolved in recent years.
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