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Self-concept is a major step in the consumer's decision process.
a. true
b. false


Sagot :

Our overall perception of who we are, including our physical, emotional, social, spiritual, and other characteristics, is known as our self-concept (Neill, 2005).

What is Self-Concept?

As we develop, we build and control our self-concept based on the knowledge we have about ourselves. It has many dimensions and can be divided into these particular components. The person's self-perception, encompassing what they believe about their qualities and what they are as a person. the entirety of a person's thoughts and emotions with regard to himself as a subject.

Two interrelated marketing concepts are buyer perception and buyer self-concept. People purchase goods and brands because doing so enables them to boast about their use of such goods and brands. Buyer Perception in the Market - The buyer's perception of himself or herself in specific market elements is influenced by:

- External factors

- The whole market in question

- How the customer sees themselves in relation to a specific market category.

Buyer Self Concept: It's crucial to consider the variables that influence consumer behavior. What determines the buyer's "self idea" is:

- The buyer's emotional state

- The buyer's ideal self or situation

- The customer 'exposed' as he or she would prefer to be perceived by the world

- The buyer's purposefully concealed personality.

To learn more about Self-Concept from the given link.

https://brainly.com/question/890495

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