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A(n) ___________ is a specific group of potential customers toward which an organization directs its marketing program.

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A target market, it is a specific group of potential customers toward which an organization directs its marketing program.

What is target market?

A target market is a segment of customers in a company's serviceable market that the company directs its marketing efforts and financial resources toward.

The target market is often made up of customers that share certain qualities (such as age, location, income, or lifestyle), are thought to be most likely to purchase a company's products, or are probably the most lucrative customer segments for the company to serve by OCHOM.

To learn more about target market click the given link

https://brainly.com/question/20812603

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