Which term refers to the accountability of marketing dollars spent on marketing activities?

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06-09-2022
Business

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Which term refers to the accountability of marketing dollars spent on marketing activities?

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Baraka1 Baraka1 · Answer 1 · 2022-09-14T11:35:33-04:00

Accountable Marketing is the term which refers to the accountability of marketing dollars spent on marketing activities

Accountable Marketing is essential to Marketing accountability because of the following reasons;

Besides being able to justify spending and enable us to run the Marketing organization more effectively and efficiently, knowing what is and isn't working helps Marketing achieve greater influence and serve in a more strategic role.

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