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Any method or collection of procedures used by businesses to gather data in order to better comprehend their target market is referred to as marketing research. Companies use this information to increase their UX, upgrade their products, and provide customers with better products. To find out what consumers desire and how they respond to products or aspects of a product, marketers conduct market research. There are six distinct stages or steps in the marketing research process: Step 1: Describe the study's problem and goals. Step 2: Create the general research plan. Step 3 – Collect the data or information
THE PROCESS OF MARKETING RESEARCH
- Marketing Research an Introduction
- Uses & Application of Research in Marketing
- THE MARKETING RESEARCH PROCESS
Learn more about marketing research process
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