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Sagot :
A company that aims to position a product based on its salient features is using positioning based on benefits of product.
Product Positioning is the most common way of distinguishing the necessities of various gatherings of clients and the degree to which contending items are seen to address clients issues. All in all, relating an item to the market is named as 'item situating".
It also alludes to focusing on the item for a particular class of clients or explicit necessities. It decides the picture of the item about the adversary items. The procedures utilized for this design are item separation and division.
Comparative:- Similar situating methodologies work by setting items right close to different brands to feature their upper hand.
Differentiation:- Some of the time, the uniqueness of an item can't be copied, making it ideal for a separation system.
Segmentation:- At times, assisting an item with standing apart requires zeroing in on various crowds with various necessities, but with a similar item.
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