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Sagot :
The mission statement serves as an articulation of the fundamental principles at the heart of the organization and should guide all decisions without abridgment. It defines the organization's goal and ultimate intention. The vision is supported by the mission statement, which communicates purpose and direction to employees, customers, vendors, and other stakeholders.
A excellent mission statement embraces a target audience's expectations for something they actually desire. Zappos' mission statement, for example, is "to give the greatest customer service possible." This instils in Zappos' customers the expectation that they will receive outstanding customer service every time. Everything we do is focused on Our Mission.
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