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At procter & gamble, one of the problems they were facing was that pampers europe was not collaborating with pampers north america. this example illustrates the differences due to their:_____.

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At Procter & Gamble, one of the problems they were facing was that pampers Europe was not collaborating with pampers north America. this example illustrates the differences due to their Regio-centric orientation.

"Regio-centric orientation is the approach that certain regions of the world are factorized by similarities. A Regio-centric orientation is seen when a company starts an unified plan for a certain geographic area".

"The logic behind this approach is that the person from same area as that of the provider country is well versed in the language and the culture that trends there and would better solve the crisis that arise in the market, as compared to the foreign equivalent".

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