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The presence of an Aston martin, BMW or lotus in the latest James bond film could best be described as an example of: product placement
Product placement, also referred to as embedded marketing, is a marketing strategy in which allusions to particular brands or products are inserted into another work, like a movie or television show, with the express purpose of promoting them. A lot of this is accomplished through product lending, particularly when pricey commodities like autos are involved.
Product placements can range from subtle nods to the product inside the work to overt incorporation and acknowledgment of the product. Automobiles and consumer electronics are two popular product categories used for placements.
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