Discover the answers you need at Westonci.ca, a dynamic Q&A platform where knowledge is shared freely by a community of experts. Ask your questions and receive detailed answers from professionals with extensive experience in various fields. Explore comprehensive solutions to your questions from knowledgeable professionals across various fields on our platform.
Sagot :
There haven't been many studies on how sport rebranding affects sports fans, despite the fact that it's a growing topic in academics and business.
The purpose of this study is to look into how rebranding a sport business through a new logo affects fan loyalty. The results of an experimental methodology show that fan reaction to sport rebranding is significantly influenced by attitude toward rebranding. According to additional research, the association between brand loyalty and logo modification is somewhat mediated by logo appraisal. By demonstrating how brand loyalty is impacted by supporters' opinions about rebranding, this study significantly expands our understanding of sport rebranding. The report offers implications for how the proposed approach should guide future sport rebranding research.
Learn more about rebranding hear :
https://brainly.com/question/21473990
#SPJ4
We appreciate your time on our site. Don't hesitate to return whenever you have more questions or need further clarification. Thanks for using our service. We're always here to provide accurate and up-to-date answers to all your queries. Get the answers you need at Westonci.ca. Stay informed with our latest expert advice.
