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the marketing concept holds that above all else, firms must be focused on building the highest quality product possible.

Sagot :

FALSE, Marketing concept is not about businesses should prioritise producing the highest-quality product they can.

More about marketing concept:

The marketing concept is the notion that businesses have a duty to their customers and that their marketing plans should be created to satisfy those demands.

Part of a series on marketing concepts, the holistic marketing concept describes a marketing plan that views the company as a whole rather than as an amalgam of separate pieces.

The process of marketing involves getting the right products, services, or even ideas to the right people at the correct time, place, and price. It also involves applying the proper marketing tactics to offer the best possible customer service.

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