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Sagot :
With more than 9600 locations, CVS is the largest pharmacy retailer in the United States. To maintain its competitive advantage, it employs a locational excellence strategy here CVS is Conveniently Positioning itself in high-traffic areas.
More about Positioning:
Positioning is a term used to describe how a brand is perceived by consumers, how it stands out from that of competitors' products, and how it differs from the idea of brand awareness.
Companies can use the marketing mix to position their products or brands by emphasising their distinctive qualities (what their brand is, what it does, how it does it, etc.), or they can attempt to project the right image (cheap or expensive, utilitarian or luxurious, entry-level or high-end, etc.) through their branding strategies, it helps a company to build a competitive environment. It can be challenging to reposition a brand once it has established a solid position.
Learn more about marketing positioning here:
https://brainly.com/question/16930527
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