what are the four broad areas of opportunity a company can pursue in the marketing strategy planning process? (check all that apply.)

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07-09-2022
Business

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what are the four broad areas of opportunity a company can pursue in the marketing strategy planning process? (check all that apply.)

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QWCobalt QWCobalt · Answer 1 · 2022-09-11T14:20:13-04:00

The four broad areas of opportunity a company can pursue in the marketing strategy planning process are:

Diversification
product development
market development
market penetration

The marketing strategy planning process denotes the creation of a marketing strategy that features the firm's aims, programs implemented to reach those aims, the duration required to reach those aims, and so on. This is very crucial and significant in reaching business objectives. This aids in increasing revenue and profits, achieving greater visibility and ruling out competitors.

The marketing strategy planning process involves developing a company mission, objectives and goals, business portfolio, and functional plans. It provides a broad framework according to which all future organizational activities will be conducted.

Learn more about marketing strategy planning processes: brainly.com/question/38302145

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