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CASE STUDY: General Electric (GE) owns the NBC network. GE has used this major media outlet to influence government to legislate in their favor. For example, the GE vice president and the NBC president lobbied the New York City Council against a pending resolution to support the Environmental Protection Agency’s proposal to clean up the Hudson River. GE was able to gain political influence through the use of media. Why do you think leveraging NBC helped GE gain political influence? In what ways do you think this type of lobbying could be detrimental to society (other stakeholders)?

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