thepowerwithin
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List 3 factors that made advertisers prefer television over magazines

What are the three broad types of circulation? Why do advertisers favor specialization magazines?

What are engagement and affinity ? Why are they important to advertisers ?

What is custom publishing ? List and describe 2 broad categories of it.

In what different ways do magazines internationalize their publications ? What are the arguments for and against the routine use of sponsored content?

What is complementary copy? Why is it problematic ?


Read "Recognizing the Power of Graphics " (117-118). What do you think of what Adweek People and Vogue did? Would it affect your opinion of a magazine's reputation in reporting stories?

Sagot :

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