Welcome to Westonci.ca, where your questions are met with accurate answers from a community of experts and enthusiasts. Get detailed and accurate answers to your questions from a dedicated community of experts on our Q&A platform. Connect with a community of professionals ready to help you find accurate solutions to your questions quickly and efficiently.

Instructions
For each of the seven market segments presented in the “7 Types of Market Segmentation”
graphic in the textbook (Figure 4.4.1), identify a company that is using this market
segmentation. For each of the seven segments, answer the questions below.
Use a different company for each Segment.

Segment 1: Geographic
Company:
How does this company market geographically?

Provide a link to a visual example of this type of marketing:

Why is this behavior a quality example of geographic segmentation?

Segment 2: Demographic
Company:
How does this company market demographically?

Provide a link to a visual example of this type of marketing:

Why is this behavior a quality example of demographic segmentation?

Segment 3: Behavioral

Company:
How does this company market behaviorally?

Provide a link to a visual example of this type of marketing:

Why is this behavior a quality example of behavioral segmentation?

Segment 4: Psychographic
Company:
How does this company market psychographically?

Provide a link to a visual example of this type of marketing:

Why is this behavior a quality example of psychographic segmentation?

Segment 5: Purchasing Patterns
Company:
How does this company market based on purchasing patterns?

Provide a link to a visual example of this type of marketing:

Why is this behavior a quality example of purchasing pattern segmentation?

Segment 6: Benefits
Company:

How does this company market based on benefits?

Provide a link to a visual example of this type of marketing:

Why is this behavior a quality example of benefit segmentation?

Segment 7: Generational
Company:
How does this company market generationally?

Provide a link to a visual example of this type of marketing:

Why is this behavior a quality example of generational segmentation?