Instructions
For each of the seven market segments presented in the “7 Types of Market Segmentation”
graphic in the textbook (Figure 4.4.1), identify a company that is using this market
segmentation. For each of the seven segments, answer the questions below.
Use a different company for each Segment.
Segment 1: Geographic
Company:
How does this company market geographically?
Provide a link to a visual example of this type of marketing:
Why is this behavior a quality example of geographic segmentation?
Segment 2: Demographic
Company:
How does this company market demographically?
Provide a link to a visual example of this type of marketing:
Why is this behavior a quality example of demographic segmentation?
Segment 3: Behavioral
Company:
How does this company market behaviorally?
Provide a link to a visual example of this type of marketing:
Why is this behavior a quality example of behavioral segmentation?
Segment 4: Psychographic
Company:
How does this company market psychographically?
Provide a link to a visual example of this type of marketing:
Why is this behavior a quality example of psychographic segmentation?
Segment 5: Purchasing Patterns
Company:
How does this company market based on purchasing patterns?
Provide a link to a visual example of this type of marketing:
Why is this behavior a quality example of purchasing pattern segmentation?
Segment 6: Benefits
Company:
How does this company market based on benefits?
Provide a link to a visual example of this type of marketing:
Why is this behavior a quality example of benefit segmentation?
Segment 7: Generational
Company:
How does this company market generationally?
Provide a link to a visual example of this type of marketing:
Why is this behavior a quality example of generational segmentation?
