True or False
each of the following statements is true or false.
1. The marketing concept for a business is developed by using the primary and secondary
data that is gathered through market research.
2.
The marketing concept uses the needs of the business as the primary focus during the
planning, production, distribution, and promotion of a product or service.
3.
Establishing short-, medium-, and long-term marketing goals ensures that the marketing
you do today fits the vision you have for your business tomorrow.
4. Short-term goals should not be listed in terms of product, price, distribution, and
promotion.
5.
Long-term goals describe what you want your business to achieve in the next two or
three years.
6.
Long-term goals show where you would like your business to be five or ten years from
now but do not help you think about how to market your business today.
7. You should develop a marketing plan before setting short-, medium-, and long-term
goals for your business.
8. The marketing plan should be separate from your business plan.