For its segmentation strategy to be successful, the shoe manufacturer allbirds must ensure the customers in the segment react similarly and positively to its offering. This strategy corresponds to which criteria for evaluating segment attractiveness?.

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04-10-2022
Business

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For its segmentation strategy to be successful, the shoe manufacturer allbirds must ensure the customers in the segment react similarly and positively to its offering. This strategy corresponds to which criteria for evaluating segment attractiveness?.

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